Welcome to my website! After 18 years of running a successful solo practice in Manhattan, I decided to expand my services and opened a full-time functional and holistic medical office in Naples, FL, on Fifth Avenue South.

A Functional and Holistic Approach to Primary Care

My practice in Naples is best described as Concierge Functional Holistic Medicine Primary Care. But what does that mean exactly? Just click here for the official description by the Institute of Functional Medicine.

Moving Beyond Traditional Medicine

During my time in medical school, I quickly realized that following a standard treatment plan for every patient were not always be effective. While some individuals who were doing everything “right” still fell ill, others who engaged in unhealthy habits remained healthy.

This observation led me on a journey of exploration, delving into various Eastern and Spiritual philosophies and healing systems. I was determined to find answers to these perplexing health mysteries no matter what!

Combining Eastern and Western Practices

Over the course of 10 years, I immersed myself in learning from both Eastern and Western medical practices. By blending the best elements of each approach, I developed my own modern interpretation of function and holistic medicine.

Extensive Functional Medicine Training and Certification

To ensure that I provided the highest level of care to my patients, I sought additional education and certification beyond that typically required for medical doctors:

  • Certified and re-certified by the American Board of Internal Medicine (ABIM)
  • Trained and certified by the Institute of Functional Medicine (IFM) – recognized as a global authority in Functional Medicine
  • Successfully passed a rigorous 4-hour written certification exam and a written clinical case exam administered by IFM
Institute of Functional Medicine

Bridging the Gap Between Functional Medicine and Primary Care

One common characteristic of most functional medicine practitioners is that they do not offer primary care services. Instead, they serve as consultants who provide guidance on specific health issues before referring patients back to their primary care physicians.

In my practice, however, I take on the role of both a functional medicine and a primary care doctor. This means that you can rely on me as your main healthcare provider, eliminating the need to juggle multiple doctors for different aspects of your well-being.

A Personalized Approach to Your Health

When you choose me as your primary care functional doctor, you can expect a different experience compared to traditional healthcare settings.

Comprehensive Functional Assessments

To gain a thorough understanding of your health, I utilize detailed and customized Functional assessments. To me, these are just physical expressions of the invisible problems of the mind-body disconnect. I try to get to know all of your layers, both visible and invisible. Most of all, I help you build a sound Mind-Body connection.

Empowering You as an Active Participant

Together with you, my patient, I can devise a plan for your perfect health, given your life circumstances, strengths and weaknesses, job situation, and goals. You are then free to pick and choose from a variety of Functional & holistic, non-prescription or prescription options for the attainment of your unique, balanced, and healthy life.

Prioritizing Non-Prescription Options

Furthermore, prescriptions should only be used as a last resort and when all other options fail. The principles of functional and holistic medicine can be best applied to chronic illnesses and early prevention of disease. However, if a patient presents with a severe infection or another urgent situation, I will prioritize their safety and treat them with prescription medications first.

Innovative Weight Optimization

Finally, unlike most practices which may prescribe medication for weight-loss or promote dieting, I have devised a proprietary weight optimization (pill-free) approach outlined in my book ‘Diet Slave No More‘!

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What is a CONCIERGE Practice?

We are proud to be a Concierge Practice. But what does that mean for you as a patient?

Personalized Care with Direct Access

In our small Concierge Practice (kept under 300 patients), you will receive care directly from me, Dr. Svetlana Kogan, a Board Certified Medical Doctor with 25 years of clinical experience. Unlike other practices where you might see a physician assistant or nurse, I handle all your medical needs personally.

Coordinated Care

I manage your healthcare coordination directly, minimizing the involvement of intermediaries. This reduces the risk of errors and ensures seamless communication.

Extended and Thorough Visits

Appointments in our practice are longer than typical insurance-covered visits, allowing us ample time to address all your concerns and provide comprehensive care. Every member of the practice has an unlimited access to me and my medical expertise.

Focused, Patient-Centric Approach

I prioritize face-to-face interactions over computer screens, using paper charts to safeguard your privacy and maintain your confidentiality.

Flexible Insurance Options

You can use your insurance for tests and diagnostic procedures such as non-functional/traditional blood tests, ultrasounds, CT scans, MRIs, and mammograms. However, functional tests of saliva, stool, blood, and urine are not covered by insurance, and can be purchased by the patients on demand directly from the lab.

Convenient Scheduling and Open Communication

We offer same-day and next-day options for in-person visits and tele-visits to fit your busy schedule. You will also have my personal cell phone number and email address for direct access!

Efficient and Timely Service

Whether in-person, by phone, or online, you have various ways to connect with me for your healthcare needs. We also minimize waiting times and reduce exposure to illnesses, making your visits as efficient and comfortable as possible. We even process your medication refills to prevent unnecessary delays!

Respectful and Compassionate Care

Above all, I am dedicated to treating you with the utmost respect and compassion, striving to support your well-being and help you achieve a balanced, healthy life. Your health is invaluable, and I firmly believe that I am uniquely qualified to support your functional and holistic journey towards wellness. Don’t just take my word for it – read what hundreds of my patients have said about their experiences or check out some patient testimonials.